Pre-Work
Assessment 1: Strengths Finders
Helps individuals identify, understand and maximize their strengths
Assessment 2: Workplace Big 5
Reveals an individual’s personality traits and preferences as they pertain to workplace performance
Module 1: The Journey Begins
Introduction to the ThirdWay Model of Entrepreneurship
Breaking down the components of the model
Mission, Vision, Values
Identifying the “why”, setting a direction and examining the embedded culture of the organization
Introduction to Integrated Entrepreneurial Leadership (IEL)
A model of leadership that integrates a focus on relationships, a focus on results and an entrepreneurial mindset
The Hero’s Journey: Translated for Entrepreneurs
Joseph Campbell’s Hero’s Journey as a metaphor for the entrepreneurial experience
Problem Solving
Useful problem solving methodologies; the Creative Problem Solving process (CPS), the Ladder of Inference and the Five Levels of Why
Research and Development
The basics of defining, refining and developing products and services
Sales and Marketing Bootcamp Pt. 1
What is marketing, customer demographics and surveys, understanding the competition, the Unique Selling Proposition (USP), the elevator pitch, marketing goals and a first draft of the marketing plan
Module 2: The Journey Continues
Sales and Marketing Bootcamp Pt. 2
Interpreting the customer survey and completion of the marketing plan
Talent Management
How to put the right people in the right place doing the right thing; the essentials of coaching, mentoring and training
Communication Skills
The four rules of effective communication (listen, express, engage, and practice social and emotional intelligence; communication shutdowns; giving and receiving feedback and understanding impact
Module 3: The Numbers Tell a Story / Charting the Course
Finance and Legal Pt. 1
Financial literacy, including income statements (P&L), balance sheets, cash flows, ratios and financing
Finance and Legal Pt. 2
The dashboard: that which gets measured gets managed
Operations
Understanding systems, process mapping and workflow
Creating the S.W.O.T. Analysis
Exploring strengths, weaknesses, opportunities and threats
Strategy, Goals & Objectives
Identifying key objectives and creating the strategy; short, mid and long-term goals; succession planning
Presentation Essentials
Preparing for the clinic; mastering the materials, the voice and body language
Module 4: Bringing it all Home
Clinic Presentations
Each participant will present an analysis of their business to their peers and a panel of experts. During the clinic, peers and experts will have the opportunity to ask probing questions and offer valuable feedback and suggestions.
Post Program Follow Up
3-6 months after graduation participants will be asked to prepare a follow-up describing progress they have made since completion, and additional support they require as they continue their journey.